Overview

Two leading regional snack brands united to create a pan-India leader with unmatched distribution reach and brand equity.

Our Approach

Our Partners supported synergy valuation, debt-equity optimization, and brand-architecture integration.

Value Creation

• Identified ₹510 crore annual cost and revenue synergies.
• Reduced blended capital cost by 14%.
• Improved EBITDA margin by 420 bps within the first year.

Outcome

The merged platform achieved national distribution coverage and is poised for IPO readiness.

Insight

A model for how operational discipline and brand rationalization can turn regional heritage into a scalable legacy.